It’s right next door!
To the big markets, that is.
You don’t want to wind up in a low-volume, heavy capacity market. And in this environment where everything is falling except diesel prices, you need a quick and easy way to find your next load and a target end market.
It’s no secret that spot market load volumes are drying up and driving down prices. As shippers stay in the top tiers of their routing guides, fewer and fewer loads fall to the spot market. This also causes the enterprise carriers and other carriers to go to the big truckload volume markets.
Ontario, California and Atlanta, Georgia for example. The map to the left in the SONAR dashboard below shows truckload tender volumes for the markets across the eastern half of the United States. Outbound loads are in blue and inbound loads are in elevation.
You can easily see the big markets – they are dark blue and taller. This is where the majority of outbound truckloads are originating. The problem is that this is also where the majority of inbound loads are terminating. Add to that the fact that most drivers and fleets will deadhead from a nearby market to get to these “wells” of freight.
Take a look at the map to the right. Color is still outbound truckloads. However, I made outbound rejections the elevation. It tells a slightly different story.
The markets with fewer outbound loads have higher rejections.
Why? See above…Drivers and fleets are heading to the “well.”
Go next door where the shippers need your capacity.
Read more articles from Michael “The Dude” Vincent
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