Everyone is going to have their own definition of what freight culture is, so for starters, this will be my own. To me, freight culture is the lifestyle and mental attitudes that are a part of the holistic supply chain.
From the guys loading boxes of a cross-dock, to the ship’s crews at sea waiting on a transfer home, to pilot’s in the cargo planes, to the C-suite teams deciding their company’s future, we are all a part of freight culture. What we have to ask ourselves is whether we have an honorable culture of fairness and respect, or a hierarchy of superiors over inferiors easily replaced.
Freight culture is a part of every process in logistics. Civilization is built on the transport of goods, and the way of life involved in that.
During the height of COVID, consumers learned about freight culture. They learned how drivers were treated at businesses and began to change how they treat those bringing vital supplies.
But it is not surprising how quickly things can tarnish, as civic groups, property developers, and NIMBYs (not in my backyard) have begun yet again to push out those that help feed and clothe them. Truckers are being fined out of their homes and forced into their trucks to live closer to a growing number of cities.
Again we see drivers, ship crewmen, and even pilots forced to work up to and beyond legal limits due to mismanagement by others. All to make slim profit margins, not off freight bills, but surcharges such as fuel and equipment leases.
My goal this year is to get freight culture back into the forefront. Back The Truck Up is and will remain the leading freight culture source around the world.
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