Start-up looks to use actual cash as an alternative to diesel…
Maybe not just yet.
San Fransisco, California is very proud of its diesel as Green Bay, Wisconsin brings up the low end.
It is not a good sign when every single market in the U.S. has rising retail fuel costs. With no end in sight, things are going to get even worse.
Without the ability to buy off the rack or wholesale prices and charge a surcharge off the retail price, it is more important than ever to plan your fueling stops during times of rising diesel costs. This is especially true for the smaller carriers and owner-operators.
SONAR has fuel pricing data down to the market and day so you can see real-time fluctuations in prices along your routes.
The SONAR dashboard above is showing the national retail price compared to the wholesale price in the upper right-hand chart. As that spread widens, the enterprise carriers see more revenue to their bottom line. At the same time, the smaller fleets and owner-operators become more disadvantaged as their costs rise.
This scenario helps to “insulate” the enterprise fleets from the impending bloodbath while leaving others exposed.
The bottom left corner of the dashboard shows a map of the country displaying retail diesel costs by market. Darker blue indicates high prices. It is no shocker that the Northeast and West have the highest fuel prices.
However, if you couple the map with the Tree Map to the right you have a great set of tools to help you with your fuel purchases. Unfortunately, every single market is green, indicating upward movements. The brighter the green, the greater the movement.
Plan wisely and use every tool to navigate these difficult times.
Read more articles from Michael “The Dude” Vincent
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