Comparing load volumes, capacity availability, rates, and wait times, the Time Suck O’Meter is becoming a finely tuned instrument. Almost scientific, almost…
In the war between sucks and sucks not, Ontario, California, has taken the lead in the Time Suck O’meter.
Louisville, Kentucky does NOT suck.


The 3D map above shows wait times in color and the volume of truckloads in elevation.
The lighter shades of blue indicate longer wait times.
The higher elevations indicate greater volumes of truckloads.
Ontario and Atlanta stand out as the West and East Coast towers of Suckage.
Meanwhile, Louisville and Erie are deep blues with decent elevation. They do NOT suck!
How bad do Ontario and Atlanta suck? Glad you asked!


At 154 and 152 minutes each, Ontario and Atlanta are both well above the national average and within striking distance of the lead. If only Atlanta could beat the Mets!
On the other hand, Erie and Louisville are fighting it out to be one of the fastest load and unload markets in the country.


But wait! What about the other indicators?


The SONAR chart above compares Ontario (ONT) and Atlanta (ATL). Which sucks more?
The outbound tender rejection index, or OTRI – at -12.9% in movement and a score of 2.5, Ontario has plenty of capacity and no upward pressure on rates to speak of.
Wait: At +3.4% and 154 minutes, clearly Ontario is leading in this category as well.
In regard to the outbound tender volume index, or OTVI – even though Atlanta is on the decline, the difference does not make up for the other factors.
Let’s check the SONAR Market Dashboard for rates.




Comparing both on lanes to Chicago (maybe not same/same)
Ontario has the lower rate.
Ontario sucks! Lots of truckloads, lots of capacity, lots of wait times, and low rates.
What about the sucks not?


The SONAR chart above compares the suck nots of Louisville (SDF) and Erie (ERI). Louisville already won, but here is why.
OTRI – even though Louisville is loosening in available capacity, it is still a tighter market than Erie.
OTVI – at +4.5% and an index of 139.97 Louisville is crushing Erie in truckload tender volumes.
WAIT: Both markets are declining in wait times, but Louisville is moving at a more rapid pace.
Again, let’s check rates in SONAR’s Market Dashboard.




In a lane comparison to Dallas, the better rate goes to Louisville.
Louisville does NOT suck! Tighter capacity, more truckload volume, reduction in wait times, and higher rates.
That is how you use the Suck O’Meter!
Peace and love!