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    Home » Blog » Ontario is the worst freight market in the country
    Trucking

    Ontario is the worst freight market in the country

    Michael VincentBy Michael VincentAugust 10, 2022No Comments3 Mins Read
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    Comparing load volumes, capacity availability, rates, and wait times, the Time Suck O’Meter is becoming a finely tuned instrument. Almost scientific, almost…

    In the war between sucks and sucks not, Ontario, California, has taken the lead in the Time Suck O’meter.

    Louisville, Kentucky does NOT suck.

    SONAR 3D map

    The 3D map above shows wait times in color and the volume of truckloads in elevation. 

    The lighter shades of blue indicate longer wait times. 

    The higher elevations indicate greater volumes of truckloads. 

    Ontario and Atlanta stand out as the West and East Coast towers of Suckage.

    Meanwhile, Louisville and Erie are deep blues with decent elevation. They do NOT suck!

    How bad do Ontario and Atlanta suck? Glad you asked!

    SONAR heat map list of wait times

    At 154 and 152 minutes each, Ontario and Atlanta are both well above the national average and within striking distance of the lead. If only Atlanta could beat the Mets!

    On the other hand, Erie and Louisville are fighting it out to be one of the fastest load and unload markets in the country.

    SONAR heat map lists allow for variations in filters

    But wait! What about the other indicators?

    SONAR market tables are interactive

    The SONAR chart above compares Ontario (ONT) and Atlanta (ATL). Which sucks more?

    The outbound tender rejection index, or OTRI – at -12.9% in movement and a score of 2.5, Ontario has plenty of capacity and no upward pressure on rates to speak of. 

    Wait: At +3.4% and 154 minutes, clearly Ontario is leading in this category as well. 

    In regard to the outbound tender volume index, or OTVI – even though Atlanta is on the decline, the difference does not make up for the other factors. 

    Let’s check the SONAR Market Dashboard for rates.

    SONAR Market Dashboard has more than 200,000 daily rates
    Virtually any origin/destination pairing is in SONAR

    Comparing both on lanes to Chicago (maybe not same/same)

    Ontario has the lower rate. 

    Ontario sucks! Lots of truckloads, lots of capacity, lots of wait times, and low rates. 

    What about the sucks not?

    Click on any square in the SONAR Market Table and instantly spawn a chart.

    The SONAR chart above compares the suck nots of Louisville (SDF) and Erie (ERI). Louisville already won, but here is why. 

    OTRI – even though Louisville is loosening in available capacity, it is still a tighter market than Erie. 

    OTVI – at +4.5% and an index of 139.97 Louisville is crushing Erie in truckload tender volumes. 

    WAIT: Both markets are declining in wait times, but Louisville is moving at a more rapid pace. 

    Again, let’s check rates in SONAR’s Market Dashboard.

    SONAR Market Dashboard Louisville to Dallas spot rate
    Erie to Dallas spot rate in SONAR Market Dashboard

    In a lane comparison to Dallas, the better rate goes to Louisville. 

    Louisville does NOT suck! Tighter capacity, more truckload volume, reduction in wait times, and higher rates. 

    That is how you use the Suck O’Meter! 

    Peace and love!

    Read more articles from Michael “The Dude” Vincent

    Time Suck
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    Michael Vincent
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    34 years in this industry. I've learned a few things. There is always a way to screw up a shipment, always. Vacations are just remote work. Never pass up a bathroom. Conferences are marathons, not sprints. Your word and integrity are your greatest assets. Oh, and not everyone likes the Circle Jerks. Peace and Love.

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