Hey, sharks! Head for the Big Easy!
Laser-focused sharks hit the freight market like nothing else exists. No distractions or second thoughts. Just the smell of freight and a mission to get paid.
Actually, the top sharks are aware of every little change in their environment.
Equipped with SONAR, like the dashboard below, a freight shark can avoid the obvious traps and get paid.


The 3D map on the left side is showing that Houston, Texas is the place to get a load in the Gulf Coast region. The elevation of the Houston market means it has plenty of loads to offer.
However, the most volatile market table (middle top), shows that tender rejections in New Orleans have risen well beyond the normal fluctuations. This means capacity is very tight.
The bottom middle chart is showing that Inbound loads (blue) have stabilized as outbound loads (orange) have increased in the New Orleans market.
So, does this makeup for the fact that Houston has the loads?
Yes, and here’s why.
The chart to the right shows that in Houston both the inbound and the outbound are growing and have been doing so for better than a month.
Capacity is entering the Houston market and then exiting with loads. The leftover capacity is not finding its way to New Orleans.
At the same time, inbound loads in New Orleans are decreasing as the outbound loads increase. This is out of the norm for New Orleans.
This is a situation where neither the local market nor the surrounding markets are reacting to a relatively anomalous market change.
In other words, it is an odd environment that a shark would notice, take advantage of, and get paid.
Read more articles from Michael “The Dude” Vincent
Peace and love!