Or you can get a good look at a steak if you stick your head up a cow’s…
You could actually use some data and real-time information to make pricing decisions. In this freight market, I would say it is essential.
This ain’t last year. No more falling down and accidentally getting $5.00 a mile. You need to know your market and the SONAR charts below can help you do just that.
It seems complicated at first, but trust me, you got this. The charts are identical. One is just sorted differently than the other.
The charts are both the most volatile markets table. They only show changes that are outside the norm for that market.
Example: a 25% increase in tender rejections in Bismarck, North Dakota means three trucks left the market. In Ontario, California a 2% change means that 300 trucks left the market.
A huge, enormous, incredible difference.
So, the chart on the left shows tender rejections by the biggest movers relative to their own market. It means regardless of the size of the market, a strong move means shippers are having a difficult time finding capacity.
The chart to the right shows those markets that are loosening (or, in other words, where rejections are going down). Again, this is relative to that market’s own dynamics.
Here is how you use it.
Green market: Charge more when going outbound and less going in because it is a great market to go to in order to get a load and get paid.
Red market: Charge more going into a red market because you ain’t gonna get paid coming back out.
Peace and love