“Let’s put it on something cool like an old 60s!”
Tik Toking trucker and Edison Motors CEO and co-founder, Chace Barber is sick of waiting for electrification. Instead of “reinventing the lightbulb” (his Canadian turn of phrase) he’s looking towards retrofitting existing trucks with a system that works now.
His solution? A diesel-electric hybrid truck that can be built with minimal downtime.
Barber is a 14-year trucker and also knows a thing or two about energy as co-founder of solar installation company SEI.
While Chace isn’t trying to compete with OTR competitors like Hyliion, he does think Edison Motors can make a big impact in the logging and vocational space.
Is it a real viable product or just a quirky Tik Tok project? Their site states, “There are currently 1590 Investors and Edison has raised over $389,000 to fund the building of the electric truck.” With investment slots sold out, it appears that the Edison Motors prototype is on its way to production.
Check our full interview with Chace Barber above.
PS: One of Barber’s best pieces of advice was to not announce your company name on Tik Tok before securing said company name on Tik Tok.
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