Image is everything in business. One false word or piece of imagery can completely ruin the existence of a company. On this week’s Back The Truck Up podcast, Rooster and Justin talk about modern media with the self-proclaimed meme curator of TruckPartsInventory.com, Joshua Grozdz.
Josh handles the social media for TPI, posting memes about the world of trucking through the lens of the salvage parts industry. When not making memes and social media posts, Josh is hard at work trying to find that $10,000 replacement CPC4 that suddenly went missing from hundreds of trucks around the country. Handling millions of pieces of highly valuable truck parts is a task only for the most talented of meme smiths.
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