Edison Motors’ CEO Chace Barber is sick of waiting for the EV market to mature. That’s why he’s co-founded a company that’s moving towards offering a battery-diesel hybrid solution that can address the needs of the logging market now.
The company sells itself as:
“Most electric trucks are designed in silicon valley by engineers who haven’t worked behind the wheel or under the hood. Edison Motors was started by truckers, for truckers. Our trucks are going to be retrofitted steel classics;we want them to look great, be fun to drive, and easy to work on.”
How does it work? Chace lays it out right here:
While the idea may seem like a meme in a world of market competitors who are selling on the promise of zero emissions, the concept is sound. As Flexport’s Nathan Strang noted, “Electric fed by a diesel is basically how a locomotive works. Add batteries and you can store energy to become even more efficient. I’m sure there is a weight tradeoff, but if it works for the application, then it works.”
He’s found support for the project too. Leveraging his Tik Tok to market Edison, the company has managed to sell out of investment slots. According to their site, “There are currently 1590 Investors and Edison has raised over $389,000 to fund the building of the electric truck.”
Not bad for a logger. Catch the full episode of WHAT THE TRUCK?!? with Edison Motors here. Skip to 35:00